| 摘要: | 隨著資通訊技術的進步和受到新冠疫情的影響，遠距開始成為一種新的生活模式。為滿足民眾居家隔離期間的就診需求，政府逐漸鬆綁法規上的限制，也帶動台灣遠距醫療的發展，促進醫療行業數位轉型，為提供遠距醫療服務的資通訊業者帶來龐大商機。
本研究選擇C公司作為個案研究對象，個案公司是國內最大的電信業者之一，且結合5G、AIoT及雲端資安技術發展多元的醫療解決方案。本研究藉由深入訪談個案公司的主管及資深業務同仁取得初級資料，及收集相關文獻作為次級資料，進行PEST環境分析及SWOT分析，探討個案公司在遠距醫療市場中的發展現況與遭遇瓶頸。本研究發現如今全球面臨人口高齡化、勞動力短缺的問題，遠距醫療可減輕傳統醫療壓力，並降低城鄉數位落差，為偏鄉地區提供更即時的醫療服務，在疫情期間民眾使用量及接受度也逐漸提高。除此，台灣具有強大的資通訊整合技術優勢，相當有利於遠距醫療發展。根據本研究的發現，對個案公司提出未來發展建議，包括加強合作夥伴關係、積極參與政府政策規劃、強化商業模式、及積極投入醫療資訊標準化相關工作等。;With the development of information communication technology and the influence of COVID-19 epidemic, long-distance has become a new lifestyle. In order to meet people′s demand for medical treatment during the period of home isolation, the government gradually loosened the restrictions on laws and regulations, which also promoted the development of telemedicine in Taiwan Province, promoted the digital transformation of the medical industry, and brought huge business opportunities to information communication providers providing telemedicine services.
This study selects Company C as the case study object. The case company is one of the largest telecommunications companies in China, and combines 5G, AIoT, and cloud security technology to develop diversified medical solutions. This study obtained primary data through in-depth interviews with the executives and senior business colleagues of the case company, and collected relevant literature as secondary data to conduct PEST environmental analysis and SWOT analysis, exploring the current development status and bottlenecks encountered by the case company in the remote medical market. This study found that the world is currently facing issues of aging population and labor shortage. Remote medical care can alleviate the pressure of traditional medical care, reduce the digital gap between urban and rural areas, and provide more immediate medical services for rural areas. During the epidemic, the usage and acceptance of people have also gradually increased. In addition, Taiwan has a strong advantage in information and communication integration technology, which is quite conducive to the development of long-distance healthcare. Based on the findings of this study, suggestions for the future development of the case company are proposed, including strengthening partnerships, actively participating in government policy planning, strengthening business models, and actively investing in medical information standardization related work. |
