台灣主婦聯盟生活消費合作社產銷探討-以甘藍菜為例;Exploring the Production and Marketing of the Taiwan Homemakers United Consumers Co-op: A Case Study on Cabbage

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Title:	台灣主婦聯盟生活消費合作社產銷探討-以甘藍菜為例;Exploring the Production and Marketing of the Taiwan Homemakers United Consumers Co-op: A Case Study on Cabbage
Authors:	陳思維;Chen, Szu-Wei
Contributors:	資訊管理學系在職專班
Keywords:	有機通路;台灣主婦聯盟生活消費合作社;總量管理;產銷調適;Organic Supply Chain;Taiwan Homemakers United Consumers Co-op;Total Quantity Management;Production and Sales Adjustment
Date:	2023-07-24
Issue Date:	2024-09-19 16:47:55 (UTC+8)
Publisher:	國立中央大學
Abstract:	全球暖化已是全球公民當今不得不面對的事實，極端氣候在全球各地持續發生，聯合國氣候變遷專門委員會（IPCC）發布的最新氣候變遷第六次評估報告第二冊『衝擊、調適與脆弱度』中，指出全球暖化將在進20年內升溫至攝氏1.5度，多種氣候危害的增加，如極端氣候災難、熱浪、生物多樣性喪失等，全球皆無法倖免。台灣以農業立國，如何協助農民因應極端氣候的巨大挑戰，並調整現行產銷管道，已是現代農業重要關注議題。本研究之研究個案為台灣主婦聯盟生活消費合作社，作為早期參與推動友善農耕與有機耕種之組織，不同於一般零售通路以獲利主要目的之存在，台灣主婦聯盟生活消費合作社係以友善土地、生產者與消費者的出發點做長期的經營目標與方針，期望可以此種經濟模式推動改善社會環境，並透過教育凝聚消費者共識，確保土地與生產者皆能安心生產有助於環境永續之產品。 2022年個案公司生鮮蔬菜占總體營業額之13.4%，其中甘藍菜占生鮮蔬果總體營業額約9.3%，且甘藍菜於拍賣市場無種植前總量管控機制，易產生價格漲跌幅度劇烈之情形，適合用以探討個案總量管控機制與牌價收購制度的收益比較，故選擇作為研究之作物。本研究以個案分析方式，透過二手文獻蒐集與個案提供之五年資料，透過價格與成交數量之比較，進行農友收益與總量之比較，再經由訪談個案職員，探討決定每位農友供應總量之因素，並透過分析個案社員人數與採購總量之關係，探討產銷調適之操作流程與管理方式。 ;Global warming is a stark reality that global citizens must confront today. With extreme weather events occurring worldwide, the Intergovernmental Panel on Climate Change (IPCC) pointed out in its latest sixth assessment report, "Impacts, Adaptation, and Vulnerability," that global warming will rise 1.5 degrees Celsius within the next 20 years, exacerbating various climate hazards such as extreme weather disasters, heatwaves, and biodiversity loss, all of which are inescapable globally. As Taiwan is an agriculturally-based nation traditionally, the question of how to help farmers confront the immense challenges of extreme weather and adjust their supplies has become an essential issue in modern agriculture. The research case for this study is the Taiwan Homemakers United Consumers Co-op, an organization that participated early in promoting friendly and organic farming. Unlike typical retail channels with the primary goal of profit, the Cooperative is driven by a long-term objective and policy based on the wellbeing of the land, producers, and consumers. The hope is that this economic model can socially drive environmental improvement and, through education, consolidate consumer consensus, ensuring both the land and the producers can confidently produce environmentally sustainable products. In 2022, fresh vegetables accounted for 13.4% of the case company′s total sales, with cabbage constituting approximately 9.3% of the total revenue from fresh fruits and vegetables. Since the cabbage market lacks an upfront total quantity control mechanism, it often experiences drastic price fluctuations, making it an appropriate subject to investigate the case′s total quantity control mechanism and the income comparison of the fixed-price procurement system. This research adopts a case study approach, using secondary literature and five years of case-provided data to compare prices and transaction volumes. It examines farmer incomes and quantities through interviews with case employees, investigating the factors that determine each farmer′s supply volume. Furthermore, it explores the operation process and management of production and sales adjustment by analyzing the relationship between the number of case cooperative members and the total procurement volume.
Appears in Collections:	[Executive Master of Information Management] Electronic Thesis & Dissertation

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