企業生命週期視角下的電力設計公司成長策略研究 ─以Q公司為例

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/95173

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Title:	企業生命週期視角下的電力設計公司成長策略研究 ─以Q公司為例
Authors:	龔靖傑;KUNG, CHING-CHIEH
Contributors:	高階主管企管碩士班
Keywords:	企業生命週期;成長策略;電力設計公司;SWOT工具分析;enterprise life cycle;Growth strategy;Electric power design company;SWOT framework analysis
Date:	2024-05-15
Issue Date:	2024-10-09 16:23:31 (UTC+8)
Publisher:	國立中央大學
Abstract:	在不斷發展的電力能源領域，電力設計行業在為企業和消費者提供創新解決方案的面向發揮著至關重要的作用。近年來，由於技術的進步、對可持續性的日益重視以及智能建築的興起，對電力設計服務的需求出現了顯著增長。因此，電力設計公司不斷努力調整和擴展其業務戰略，以利用新興機會並保持市場競爭力。本研究基於上述背景，重點立足中國大陸地區電力設計企業的成長策略，探討其生命週期視角下公司成長策略。具體研究內容方面，本文首先梳理了企業生命週期理論及成長理論研究模型的文獻研究結果，在此基礎上提出了本研究的理論分析架構。其次，選取Q電力設計公司為個案公司案例，基於生命週期理論對公司的發展階段和發展情況展開分析，並依據企業生命週期理論對Q電力設計公司所處階段進行劃分。為了進一步明確Q電力設計公司的內外部環境和企業發展情況，結合SWOT分析工具進行優勢、劣勢、機會、風險分析並提出公司的發展戰略，總結公司發展上存在的主要問題。最後，基於上述研究結果提出Q電力設計公司的成長策略。 ;In the growing power energy sector, the power design industry plays a vital role in providing innovative solutions for businesses and consumers. In recent years, there has been a significant increase in domestic demand for power design services due to technological advancements, increasing emphasis on sustainability, and the rise of smart buildings. As a result, power design companies are constantly striving to adapt and expand their business strategies to take advantage of emerging opportunities and remain competitive in the market. Based on the above background, this study focuses on the growth strategy of China′s electric power design enterprises, and discusses the company′s growth strategy from the perspective of its life cycle. In terms of the specific research content, this paper first combs the literature research results of the enterprise life cycle theory and growth theory research model, on this basis, puts forward the theoretical analysis framework of this study. Secondly, Q Electric Power Design Company is selected as the case study object, based on the life cycle theory, the development stage and development situation of the company are analyzed, and the stage of Q Electric Power Design Company is divided according to the enterprise life cycle theory. In order to further clarify the internal and external environment and enterprise development of Q Electric Power Design Company, the advantages, disadvantages, opportunities and risks are analyzed with the SWOT framework analysis tool, and the development strategy of the company is proposed, and the main problems in the development of the company are summarized. Finally, based on the above research results, the growth strategy of Q Electric Power Design Company is proposed.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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