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    請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/95236


    題名: 捲對捲設備製造廠的市場分析與發展策略─以AG公司為例;Market Analysis and Development Strategies of Roll-to-roll Equipment Manufacturers -Take AG Company as an Example
    作者: 黃志豪;HUANG, CHIH-HAO
    貢獻者: 高階主管企管碩士班
    關鍵詞: 捲對捲設備;商業九宮格模式;藍海策略;roll-to-roll equipment;business nine-square grid model;blue ocean strategy
    日期: 2024-05-28
    上傳時間: 2024-10-09 16:34:41 (UTC+8)
    出版者: 國立中央大學
    摘要: 本研究詳細探討了捲對捲加工技術的發展脈絡及其在製造業中的應用情況。捲對捲加工技術是一種連續製造過程,主要用於處理如薄膜、箔和紙張等材料,通過塗佈、壓延和切割等多種加工方式,實現大規模的生產。這種技術源於古代中國製作竹簡的基本原理,並隨著時間演進至今日的高度自動化和數位控制。
    本文從工業革命時期捲對捲技術對紡織業帶來的顯著影響入手,分析了其如何提高生產效率。隨著20世紀科技的進步,這項技術在印刷和包裝業中得到了廣泛應用。近代,新型材料和技術的出現,如複合材料和柔性電子材料,進一步拓展了捲對捲技術的應用範疇,並對製造業形成了深遠的影響。
    研究中通過個案研究方法分析了台灣在全球捲對捲技術領域中的競爭地位,以及未來技術發展的潛力與面臨的挑戰。此外,本研究還運用商業九宮格模型、SWOT分析、藍海策略等工具,來深入解析捲對捲設備廠的商業經營模式,展示了捲對捲技術在當代製造業中的應用成效和經濟效益,並探討了這些技術對於小型捲對捲設備廠的經營策略所帶來的影響。
    最後,研究提供了一系列策略和建議,幫助相關企業和政策制定者更有效地利用捲對捲技術,推動產業的升級和可持續發展。這些策略不僅有助於企業提升技術水平,也能促進整個行業的技術創新和環境保護。;This study explores in detail the development of roll-to-roll processing technology and its application in manufacturing. Roll-to-roll processing technology is a continuous manufacturing process mainly used to process materials such as film, foil, and paper, achieving large-scale production through various processing methods such as coating, calendaring, and cutting. This technology originated from the basic principles of making bamboo slips in ancient China and has evolved over time to today′s high degree of automation and digital control.
    This article starts by examining the significant impact of roll-to-roll technology on the textile industry during the Industrial Revolution and analyzing how it improved production efficiency. With the advancement of science and technology in the 20th century, this technology has been widely used in the printing and packaging industries. In modern times, the emergence of new materials and technologies, such as composite materials and flexible electronic materials, has further expanded the application scope of roll-to-roll technology and has had a profound impact on the manufacturing industry.
    In this study, a case study method was used to analyze Taiwan′s competitive position in the global roll-to-roll technology field, as well as the potential and challenges faced by future technology development. Additionally, this study uses tools such as the business nine-square grid model, SWOT analysis, and blue ocean strategy to deeply analyze the business operation models of roll-to-roll equipment factories. It demonstrates the application effectiveness and economic benefits of roll-to-roll technology in contemporary manufacturing and discusses the impact of these technologies on the business strategies of small roll-to-roll equipment factories.
    Finally, the research provides a series of strategies and suggestions to help relevant companies and policymakers make more effective use of roll-to-roll technology to promote industrial upgrading and sustainable development. These strategies not only help companies improve their technological level but also promote technological innovation and environmental protection across the entire industry.
    顯示於類別:[高階主管企管(EMBA)碩士班] 博碩士論文

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