| 摘要(英) |
In recent years, the pet market has increasing in which pet food, clothes …et All kinds of spending power has a certain extent have to grow again after changeing in the relationship of pets and people. The emotional orientation gradually changed from the original function of the orientation ,and the value of orientation conversion resulted in steadily rising consumption of pet and pet derivatives business opportunities continue to emerge, and the traditional feed does not seem to meet the consumers now focus on high-quality feed new types of pet food market seems to be gradually surfaced.
This study used the case study research methods mainly with characteristic analysis, analysis of the difference between tradition and new forms.Traditional dry feed or canned, and new patterns in this article is based on A brand pet fresh series and descriptive study, with the Internet survey method.
This paper would use consumption characteristics of the pet industry divided into 21 dog food consumer groups which may affect the demand characteristics of the satisfaction of its products, feed ingredients, the weight of the contents of food ingredients, way of cooking, place of origin, the information provided degree of commodity, appearance feed functionality, price, save, brand management, purchase, convenience, pre-sales services, after-sales service, package insurance, distributors and related certification, Member gifts and product discounts, and then individual subdivision of 81 products / service characteristics. To identify key features of almost all the satisfaction of pet owners are less than the degree of attention, caould be found in the pet food The development of pet food indurstry is not yet mature, but also has the potential development of the space, and the new type of dog food is obvious better than traditional types of dog food. The relative disadvantage is that "the degree of product news and media player" by the U.S. FDA, USDA, AAFCO, HACCP or relevant international agencies certified "only" way to preserve facilities "to strengthen gastrointestinal function to help digest the "length of shelf life and other features, but the market is not yet reflect .The author estimated that the dog food industry will gradually toward the the type potential development of a new form of dog pet food. |
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