近年來台灣的產業結構重心已逐漸從製造業轉型為服務業，由於台灣的內需市場不足，使得服務業的發展受到限制，因此服務業的國際化就成了產業升級的關鍵。本研究將根據服務業國際化模式(Patterson & Cicic，1995)、服務出口的成效決定性因素(La、Patterson & Styles，2005)與國際化人力資本(Ruzzier、Antoncic、Hisrich & Konecnik，2007)來做為理論基礎，並以個案研究法探討數位內容產業的國際化人才需求。研究結果發現影響數位內容產業國際化人才需求的主要因素有內容、技術與國際化的策略選擇，政府應建構合適的國際化環境，並輔以政策支持產業的國際化人才培育；當企業決心國際化時，更應長期投入國際化人力資本的累積，以因應國際化環境的嚴峻考驗。In recent years, Taiwan's industrial structure has gradually transformed from the manufacturing to the service. However, due to insufficient capacity requirements of the domestic market, the sustainable growth of the service industry in Taiwan is limited. Therefore, the internationalization of the service industry has become the key to industrial upgrading. In this study, we adopt case study method to explore the needs of international talents in the digital content industry grounded on the theory of the international service mode (Patterson & Cicic, 1995), determinants of export performance (La, Patterson & Styles, 2005) and international human capital (Ruzzier, Antoncic, Hisrich, & Konecnik, 2007). The results show that the factors influencing the needs of international talents in the digital content industry are three kinds of strategic selections, the content, technology and international. The government should build the appropriate international environment and make efforts to cultivate international talents under sound policies that support the industrial growth. When the enterprises determine to be internationalized, they should continuously endeavor to accumulate international human capital to respond to the rapid change of international business environment.
