摘 要 客家飲食文化承載客家族群遷徙歷史、生活智慧與價值觀念，其「鹹、香、肥」的風味特徵與「惜物、勤儉、硬頸」的精神內涵，構成台灣多元文化中的重要組成。在當代媒體環境中，如何透過創新形式再現並傳承此一文化資產，成為值得探究的學術議題。 本研究以客家電視台與韓國3Y CORPORATION跨國合製之實境節目《廚師的迫降：客家廚房》為研究對象，採文本分析法與文獻分析法，探討節目如何再現客家飲食文化、在族群文化傳承中扮演何種角色，以及其推廣策略與成效。研究發現：第一，節目透過「惜物與發酵保存食物方法的智慧」、「鹹、香、肥的風味美學」、「敬天崇祖的米食文化」以及「傳統與現代的創新對話」四大面向，再現客家飲食文化之核心特質。第二，節目在文化傳承上超越傳統「記錄」與「保存」功能，透過跨國合製、實境敘事、文化轉譯等策略，將客家飲食文化從「族群的」轉化為「可被國際理解的」，成功突破族群媒體收視同溫層。第三，節目採取「跨國合製」、「明星效應」、「體驗式學習」、「文化轉譯」、「多平台播出」五項推廣策略，獲得金鐘獎「最具人氣綜藝節目獎」肯定，並創造網路流量成長40倍之成效。 本研究提出「文化轉譯」作為分析跨文化媒體再現的核心概念，區分「單向翻譯」與「雙向對話」兩種再現模式，為後續相關研究提供理論參照。實務層面，研究建議未來客家文化推廣應持續支持跨國合製、重視前期田野調查、強化文化顧問角色，並拓展健康與永續議題之關注，使客家飲食文化在當代社會中持續活化、對話與演化。;Abstract Hakka food culture embodies the migration history， life wisdom， and values of the Hakka ethnic group. Its flavor characteristics of "salty， fragrant， and fatty" along with the spiritual connotations of "cherishing resources， diligence， and perseverance" constitute an important component of Taiwan′s multicultural landscape. In the contemporary media environment， how to represent and inherit this cultural asset through innovative forms has become an academic issue worthy of exploration. This study takes the reality program "Chef′s Crash Landing: Hakka Kitchen，" a transnational co-production between Hakka TV (Taiwan) and Korea′s 3Y CORPORATION， as the research object. Employing textual analysis and documentary analysis， this research explores how the program represents Hakka food culture， what role it plays in the inheritance of ethnic culture， and its promotion strategies and effectiveness. The research findings are threefold: First， the program represents the core characteristics of Hakka food culture through four dimensions: "the wisdom of preserving food through cherishing resources and fermentation，" "the flavor aesthetics of saltiness， fragrance， and richness，" "the rice culture of reverence for heaven and ancestors，" and "innovative dialogue between tradition and modernity." Second， the program transcends traditional functions of "recording" and "preservation" in cultural inheritance. Through strategies of transnational co-production， reality narrative， and cultural translation， it transforms Hakka food culture from "ethnic-specific" to "internationally comprehensible，" successfully breaking through the viewership bubble of ethnic media. Third， the program adopts five promotion strategies: "transnational co-production，" "star power effect，" "experiential learning，" "cultural translation，" and "multi-platform broadcasting." It has been awarded the Golden Bell Award for "Most Popular Variety Program" and achieved a 40-fold increase in online traffic. This study proposes "cultural translation" as a core concept for analyzing cross-cultural media representation， distinguishing between two modes of representation—"one-way translation" and "two-way dialogue"—providing a theoretical framework for subsequent related research. At the practical level， the study suggests that future Hakka cultural promotion should continue to support transnational co-productions， emphasize pre-production fieldwork， strengthen the role of cultural consultants， and expand attention to health and sustainability issues， enabling Hakka food culture to continuously activate， dialogue， and evolve in contemporary society.
