| 摘要: | 文化創意產業為各國之經濟帶來了無限可能，臺灣在2010年為促進文化創意產業的發展，通過「文化創意產業發展法」，主要目的在於建構具有豐富文化及創意內涵之社會環境，運用科技與創新研發，健全文化創意產業人才培育。而客家委員會陸續推動「Hakka Taiwan 客家臺灣商品／廠商認證」、「客家產業輔導計畫亮點業者」，即是為了促進客家文化創意產業的發展。
基此，本研究透過文獻分析法、深度訪談法，以客家特色廠商為研究個案，以Osterwalder & Pigneur (2010)商業模式當框架，探析客家文化創意產業之「經營策略」、「關鍵活動與關鍵資源」、「顧客介面」、「利害關係人」、「客家元素與創新」，藉由公部門、專家學者、特色廠商與消費者等多方意見之陳述，瞭解客家文化創意產業之商業模式，檢視客家委員會推動客家文化創意產業的績效。最後本研究根據現況，提出未來發展之建議，希冀能將此研究結果提供給客家特色廠商做為日後客家文化創意產業發展之參考，使其在資訊傳播快速的時代下能永續經營。
;Cultural and creative industries has brought endless possibilities to economy for many countries. Taiwan passed the "Cultural and Creative Industry Development Act" in 2010 to promote the development of cultural and creative industries. The act aims to construct a social environment with rich culture and creative content, cultivate talents in the cultural and creative industries by using technology and innovative research and development. Hakka Affairs Council has begun promoting "Hakka Taiwan Hakka Taiwan products/vendor certification" and "Hakka Industry Counseling Program Key Business," in order to promote the development of Hakka cultural and creative industries.
Based on this, the study through literature analysis and in-depth interviews, with vendors with Hakka specialties as case studies, and with Osterwalder & Pigneur (2010) Business Model as the frame, to explore "Business Strategy", "Key Activities and Key Resources", "Customer Interface", "Interested Parties", and "Hakka Elements and Innovation" of Hakka cultural and creative industries, through the statements by the public sector, experts and scholars, and vendors with Hakka specialties and consumers, to understand the business models of Hakka cultural and creative industries, and to view the performance that Hakka Affairs Council to promote Hakka cultural and creative industries. Finally, according to the current situation, this study provides some suggestions for future development, hopefully serves as a reference to vendors with Hakka specialties when they want to develop Hakka cultural and creative industries, making them be sustainable in the era which the information disseminate rapidly. |
